-
1 public relations mix
марк. комплекс паблик рилейшнз (все составляющие паблик рилейшнз: пресс-релизы, выступления перед публикой, семинары, годовые отчеты, пожертвования, спонсирование, публикации, лоббирование и т. д.)See: -
2 public relations
сокр. PR марк. связи с общественностью, паблик релейшнз, пиар (система взаимосвязи фирмы с общественностью, направленная на формирование и поддержание благоприятного имиджа фирмы, на убеждение общественности в необходимости деятельности фирмы и ее благотворном влиянии на жизнь общества)See:public relations advertisement, public relations advertising, public relations consultant, director of public relations, public relations director, public relations managers, public relations officer, public relations specialists, public relations mix, government public, director of public relations, agitation, propaganda, Central Office of Information, community relations officer, agitprop, gatekeeper, gatekeeping, institutional campaign, government in the sunshine law, consumer report, reprint, political propaganda, PR man, speech writer, spin
* * *
"паблик рилейшнз" (общественные отношения): система форм и методов создания благоприятного имиджа компании; в основном имеется в виду распространение информации о компании среди клиентов, сотрудников и широкой публики.* * *связи с общественностью; работа с общественностью; организация общественного мнения; формирование общественного мнения. . Словарь экономических терминов .* * *оказание на широкую публику воздействия, в результате которого отношение последней к данному индивидуальному предпринимателю, данной компании, благотворительному учреждении и пр. становится лучше, чем ее отношение к конкурентам названных организаций-----«паблик рилейшнз»комплекс мероприятий по формированию общественного мнения в отношении общего образа фирмы и производимому ею впечатлению abbr PR -
3 promotional mix
марк. комплекс продвижения (совокупность способов воздействия на рынок, которые использует фирма с целью решения маркетинговых задач; комплекс состоит из рекламы, личных продаж, стимулирования сбыта и связей с общественностью)Syn:See:* * *определенное сочетание личных продаж, рекламы, общественных связей и стимулирования сбыта, к которому прибегает компания для привлечения потенциальных клиентов -
4 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
5 PPPP
PPPP (Abk. für price, product, promotion, public relations) ECON, S&M Preis m, Produkt n, Werbung f, Kommunikation f; Preis m, Produkt n, Promotion f, Public Relations f (the 4 elements of marketing mix) -
6 marketing communications
марк. маркетинговые [рыночные\] коммуникации (процесс передачи информации о товаре целевой аудитории; призван дать целевым аудиториям представление об общей маркетинговой стратегии фирмы посредством направления им специальных сообщений о товаре, его цене и способах продажи с целью вызвать их интерес или убедить принять определенную точку зрения; маркетинговые коммуникации включают рекламу, паблик рилейшенз, прямой маркетинг, личную продажу, предложение сувениров, сервисное обслуживание и т. п.)Syn:See:integrated marketing communication, marketing communications mix, marketing communications programme, marketing communications system, advertising, direct marketing, public relations* * *. . Словарь экономических терминов .Англо-русский экономический словарь > marketing communications
-
7 megamarketing
сущ.марк. мегамаркетинг (маркетинговая деятельность, обычно глобального характера, которая использует, наряду с 4 основными традиционными элементами комплекса маркетинга, два дополнительных элемента — власть и отношения с общественностью — для преодоления влияния внешних сил (правительства, СМИ, различных группировок) и некоторых компонентов маркетинговой среды фирмы, неподвластных контролю традиционного маркетинга)See: -
8 así
f.ISA, intrinsic sympathomimetic activity.* * *► adverbio1 (de esta manera) thus, (in) this way2 (de esa manera) (in) that way3 (tanto) as4 (por tanto) therefore5 (tan pronto como) as soon as► adjetivo1 such■ un hombre así a man like that, such a man\así así so-soasí que so■ llovía, así que cogimos el paraguas it was raining, so we took our umbrellaasí sea so be it* * *1. adv.1) like this, like that2) so, thus, in this way•- así así- así como
- no así 2. conj. 3. adj.* * *1. ADV1) (=de este modo)a) [con ser]-te engañaron, ¿no es así? -sí, así es — "they deceived you, didn't they?" - "yes, they did", "they deceived you, isn't that so?" -"yes, it is"
usted es periodista ¿no es así? — you're a journalist, aren't you?
perdona, pero creo que eso no es así — excuse me, but I think that's not true
así es como lo detuvieron — that's how o this is how they arrested him
¡(que) así sea! —
- solo les falta ganar la copa -que así sea — "all they have to do is win the cup" - "let's hope they do"
- que el Señor esté con vosotros -así sea — "(may) God be with you" - "amen"
b) [con otros verbos] like that, like thislo hizo así — he did it like that o like this
esto no puede seguir así — things can't go on this way, this can't go on like this
se iniciaba así una nueva etapa — thus o so a new phase began
¡así se habla! — that's what I like to hear!
así ocurrió el accidente — that's how o this is how the accident happened
¿por qué te pones así? no es más que un niño — why do you get worked up like that? he's only a child
- salúdelos de mi parte -así lo haré — "give them my best wishes" - "I will"
2) [acompañando a un sustantivo] like thatun hombre así — a man like that, such a man más frm
¿por una cosa así se han enfadado? — they got angry over a thing like that?
3)•
así de —a) + sustantivotuvieron así de ocasiones de ganar y no las aprovecharon — they had so o this many chances to win but didn't take them
b) + adj, advun baúl así de grande — a trunk as big as this, a trunk this big
él todo lo hace así de rápido — he does everything that fast, that's how fast he does everything
no para de comer y luego así está de gordita — she never stops eating, that's why she's so plump
así de feo era que... — LAm he was so ugly that...
4)•
así como —a) (=lo mismo que) the same way asasí como tú te portes conmigo, me portaré yo — I'll behave the same way as you do to me
b) (=mientras que) whereas, whileasí como uno de sus hijos es muy listo, el otro no estudia nada — whereas o while one of their children is very clever, the other doesn't study at all
c) (=además de) as well as5) [otras locuciones]•
no así — unlikelos gastos fueron espectaculares, no así los resultados — the expenditure was astonishing, unlike the results
es un tema muy importante para tratarlo así no más — it's a very important issue, you can't just treat it any old how
a mí me cuesta tanto y él lo hace así no más — I find it really hard, but he does it easily o just like that
se fue así no más, sin decir nada — he left just like that, without saying anything
•
o así — about, or so20 dólares o así — about 20 dollars, 20 dollars or so
llegarán el jueves o así — they'll arrive around Thursday, they'll arrive on Thursday or thereabouts
- así así-¿cómo te encuentras hoy? -así así — "how do you feel today?" - "so-so"
- así o asá2. CONJ1) (=aunque) even ifasí tenga que recorrer el mundo entero, la encontraré — even if I have to travel the whole world, I'll find her
2) (=consecuentemente) sose gastó todo el dinero y así no pudo ir de vacaciones — he spent all the money, so he couldn't go on holiday
esperan lograr un acuerdo, evitando así la huelga — they are hoping to reach an agreement and so avoid a strike, they are hoping to reach an agreement, thereby o thus avoiding a strike frm
•
así pues — soha conseguido una beca, así pues, podrá seguir estudiando — he got a grant, so he can carry on studying
•
así (es) que — soestábamos cansados, así que no fuimos — we were tired so we didn't go
3) (=ojalá)¡así te mueras! — I hope you drop dead! *
4) (=en cuanto)así que te enteres, comunícamelo — as soon as you find out, let me know
* * *Iadjetivo invariable like thatsi es así te pido disculpas — if that's the case, I'm sorry
así es la vida — (fr hecha) that's life
es un tanto así de hojas — it's about that many pages
esperamos horas ¿no es así? — we waited for hours, didn't we?
IItan or tanto es así que... — so much so that...
1) (de este/ese modo)así cualquiera! — that's cheating! (colloq & hum)
¿así me lo agradeces? — is this how you thank me?
¿está bien así o quieres más? — is that enough, or do you want some more?
¿fue así cómo ocurrió? — is that how it happened?
¿dimitió? - así como lo oyes — you mean he resigned? - believe it or not, yes
2)así de + adj/adv: así de fácil! it's as easy as that; debe ser así de grueso it must be about this thick; ¿así de egoísta me crees? — do you think I'm that selfish?
3) ( expresando deseo)4) (en locs)así así — (fam) so-so
IIIasí como: así como el mayor trabaja mucho, el pequeño es un vago while o whereas the older boy works very hard, the younger one is really lazy; por su módico precio así como por su calidad both for its low price and its high quality; sus familiares, así como sus amigos his family as well as his friends; así como así just like that; así me gusta! (fr hecha) that's what I like to see!; ¿le dijiste que no? así me gusta! you said no? good for you!; así mismo asimismo; así nomás (AmL) just like that; hace los deberes así nomás he dashes his homework off any which way (AmE) o (BrE) any old how; así o asá (fam): puedes ponerlo así o asá (fam) you can put it any way you like; así pues so; así que ( por lo tanto) so; ( en cuanto) as soon as; así que te casas! so, you're getting married...; así sea (Relig) amen; así y todo even so; no así: se mostraron muy satisfechos. No así los Vives, que... they were very pleased, unlike the Vives, who...; o así: tendrá 30 años o así he must be about 30; cien al mes o así around a hundred a month; por así decirlo — so to speak
así + subj: lo encontraré, así se esconda en el fin del mundo I'll find him, no matter where he tries to hide; no pagaré así me encarcelen — I won't pay even if they put me in prison
* * *= thereby, like that, like this.Ex. To help eliminate false drops, and thereby improve precision, certain devices can be employed at the indexing stage.Ex. I love movies like that -- where slowly, gradually, bit by bit, all the characters realize that the villain was really disastrously mendacious and criminal.Ex. And as small as Iowa as, I think something like this can have a far larger effect than you might realize if you live in a large industrial area.----* algo así como = something like.* así como = as, as well as.* así como así = just like that.* así como... de igual modo... = just as... so....* así de improviso = off-hand [offhand].* así de pronto = off-hand [offhand].* así es = that's how it is.* así es como = this is how.* así es como es = that's how it is.* así me maten = for the life of me.* así pues = as such, thus.* así sea = amen.* así son las cosas = that's they way things are.* aún así = even so.* como siga así = at this rate.* conocérsele así por = get + Posesivo + name from.* continuar así = keep + it up, keep up + the good work, keep up + the great work.* denominado así = so named.* denominarse así = be so called.* denominarse así por = get + Posesivo + name from.* esto es así = this is the case.* las cosas no pasan así como así = everything happens for a reason (and a purpose).* las cosas no pasan (así) porque sí = everything happens for a reason (and a purpose).* la vida es así = life's like that.* llamado así = so named.* llamarse así = be so called.* llamarse así por = get + Posesivo + name from.* no ser así ya = be no longer the case.* o algo así = or something of that sort, or something to that effect, or something of that nature.* para que esto sea así = for this to be the case.* por decirlo así = so to speak, in a manner of speaking.* seguir así = keep + it up, keep up + the good work, keep up + the great work.* seguir haciéndolo así = keep up + the good work.* seguir trabajando así = keep up + the good work.* ser así = be the case (with), be just like that.* si así lo desean = should they so wish.* si es así = if so, if this is the case.* si no es así = if this is not the case.* si no fuera así = if it were not.* si sigue así = at this rate.* tanto es así que = so much so that.* visto así = viewed in this light.* y así sucesivamente = and so on, and so on....* * *Iadjetivo invariable like thatsi es así te pido disculpas — if that's the case, I'm sorry
así es la vida — (fr hecha) that's life
es un tanto así de hojas — it's about that many pages
esperamos horas ¿no es así? — we waited for hours, didn't we?
IItan or tanto es así que... — so much so that...
1) (de este/ese modo)así cualquiera! — that's cheating! (colloq & hum)
¿así me lo agradeces? — is this how you thank me?
¿está bien así o quieres más? — is that enough, or do you want some more?
¿fue así cómo ocurrió? — is that how it happened?
¿dimitió? - así como lo oyes — you mean he resigned? - believe it or not, yes
2)así de + adj/adv: así de fácil! it's as easy as that; debe ser así de grueso it must be about this thick; ¿así de egoísta me crees? — do you think I'm that selfish?
3) ( expresando deseo)4) (en locs)así así — (fam) so-so
IIIasí como: así como el mayor trabaja mucho, el pequeño es un vago while o whereas the older boy works very hard, the younger one is really lazy; por su módico precio así como por su calidad both for its low price and its high quality; sus familiares, así como sus amigos his family as well as his friends; así como así just like that; así me gusta! (fr hecha) that's what I like to see!; ¿le dijiste que no? así me gusta! you said no? good for you!; así mismo asimismo; así nomás (AmL) just like that; hace los deberes así nomás he dashes his homework off any which way (AmE) o (BrE) any old how; así o asá (fam): puedes ponerlo así o asá (fam) you can put it any way you like; así pues so; así que ( por lo tanto) so; ( en cuanto) as soon as; así que te casas! so, you're getting married...; así sea (Relig) amen; así y todo even so; no así: se mostraron muy satisfechos. No así los Vives, que... they were very pleased, unlike the Vives, who...; o así: tendrá 30 años o así he must be about 30; cien al mes o así around a hundred a month; por así decirlo — so to speak
así + subj: lo encontraré, así se esconda en el fin del mundo I'll find him, no matter where he tries to hide; no pagaré así me encarcelen — I won't pay even if they put me in prison
* * *= thereby, like that, like this.Ex: To help eliminate false drops, and thereby improve precision, certain devices can be employed at the indexing stage.
Ex: I love movies like that -- where slowly, gradually, bit by bit, all the characters realize that the villain was really disastrously mendacious and criminal.Ex: And as small as Iowa as, I think something like this can have a far larger effect than you might realize if you live in a large industrial area.* algo así como = something like.* así como = as, as well as.* así como así = just like that.* así como... de igual modo... = just as... so....* así de improviso = off-hand [offhand].* así de pronto = off-hand [offhand].* así es = that's how it is.* así es como = this is how.* así es como es = that's how it is.* así me maten = for the life of me.* así pues = as such, thus.* así sea = amen.* así son las cosas = that's they way things are.* aún así = even so.* como siga así = at this rate.* conocérsele así por = get + Posesivo + name from.* continuar así = keep + it up, keep up + the good work, keep up + the great work.* denominado así = so named.* denominarse así = be so called.* denominarse así por = get + Posesivo + name from.* esto es así = this is the case.* las cosas no pasan así como así = everything happens for a reason (and a purpose).* las cosas no pasan (así) porque sí = everything happens for a reason (and a purpose).* la vida es así = life's like that.* llamado así = so named.* llamarse así = be so called.* llamarse así por = get + Posesivo + name from.* no ser así ya = be no longer the case.* o algo así = or something of that sort, or something to that effect, or something of that nature.* para que esto sea así = for this to be the case.* por decirlo así = so to speak, in a manner of speaking.* seguir así = keep + it up, keep up + the good work, keep up + the great work.* seguir haciéndolo así = keep up + the good work.* seguir trabajando así = keep up + the good work.* ser así = be the case (with), be just like that.* si así lo desean = should they so wish.* si es así = if so, if this is the case.* si no es así = if this is not the case.* si no fuera así = if it were not.* si sigue así = at this rate.* tanto es así que = so much so that.* visto así = viewed in this light.* y así sucesivamente = and so on, and so on....* * *así1like thatno discutan por una tontería así don't argue over a silly thing like thatsi es así te pido disculpas if that's the case, I'm sorryyo soy así ¿qué voy a hacer? that's the way I am, I can't help itanda, no seas así, préstamelo come on, don't be like that, lend it to measí es la vida ( fr hecha); that's lifees un tanto así de hojas it's about that many pagesesperamos horas ¿no es así? we waited for hours, didn't we?estaba contento, tan es así que no quería volver a casa he was happy, so much so that he didn't want to return homeasí2A(de este/ese modo): no le hables así a tu padre don't talk to your father like that¿por qué me tratas así? why are you treating me like this?la ayudó un profesional — ¡así cualquiera! she got help from a professional — anyone can do it with that kind of help! o ( colloq hum) that's cheating!¿así me agradeces lo que hago por ti? is this how you thank me o is this the thanks I get for everything I do for you?lo hice muy rápido — ¡y así te quedó! I did it very quickly — yes, it shows o yes, it looks like it!no te pongas así, no es para tanto don't get so worked up, it's not that badle voy a regalar dinero, así él se puede comprar lo que quiera I'll give him some money, that way he can buy whatever he wants¿eres `el Rubio'? — así me llaman are you `el Rubio'? — that's what people call me¿lo perdieron todo? — así es you mean they lost everything? — that's right¿está bien así o quieres más? is that enough, or do you want some more?¿fue así cómo ocurrió? is that how it happened?y así sucesivamente and so on¿dimitió? — así como lo oyes you mean he resigned? — believe it or not, yesB así de + ADJ/ ADV:se enfría y se sirve ¡así de fácil! allow to cool and serve, it's as easy as thatdebe ser así de grueso it must be about this thick¿así de egoísta me crees? do you think I'm that selfish?C (expresando deseo) así + SUBJ:así se muera I hope she drops dead!D ( en locs):¿te gusta? — así así do you like it? — so-so o it's OKasí como: así como el mayor trabaja mucho, el pequeño es un vago while o whereas the older boy works very hard, the younger one is really lazyasí como es con el dinero es con el afecto: mezquino he's (just) as mean with his affection as he is with his moneyasí como en verano el clima es agradable, en invierno te mueres de frío the weather's very pleasant in summer but, by the same token, in winter you freeze to deathpor su módico precio así como por su calidad both for its low price and its high qualityasí como él insiste, tampoco ella ceja the more he insists, the more she refuses to back downtodos sus familiares, así como algunos amigos, estuvieron presentes his whole family was there, and a few friends as wellhágase tu voluntad así en la Tierra como en el Cielo Thy will be done on earth as it is in Heavenasí como así just like thatgasta el dinero así como así he spends money just like that o as if it meant nothing to him¡así me gusta! ( fr hecha); that's what I like to see!¿le dijiste que no? ¡así me gusta! you said no? good for you!a ella no la vas a convencer así nomás you're not going to persuade her that easily o just like thatasí o asá or asao ( fam): puedes ponerlo así o asá or asao, a mí no me importa ( fam); you can put it any way you like, I don't careasí pues sono me gustaba el trabajo; así pues, decidí dejarlo I didn't like the job, so I decided to give it upesto no es asunto tuyo, así que no te metas this has nothing to do with you, so mind your own business¡así que te casas! so, you're getting married …descanse en paz — así sea rest in peace — Amenasí y todo even sotiene dos empleos y así y todo no le alcanza el dinero she has two jobs and even then she can't manage on the money she earnsno así: se mostraron muy satisfechos. No así los Vives, que no hicieron más que quejarse they were very pleased, unlike the Vives, who did nothing but complain o they were very pleased. The Vives, on the other hand did nothing but complain o they were very pleased. Not so the Vives, who did nothing but complaino así: tendrá 30 años o así he must be about 30gana unas cien mil al mes o así she earns around a hundred thousand a monthpor así decirlo so to speakasí3(aunque) así + SUBJ:lo encontraré, así se esconda en el fin del mundo I'll find him, no matter where he tries to hideno pagaré así me encarcelen I won't pay even if they put me in prison* * *
Del verbo asir: ( conjugate asir)
así es:
1ª persona singular (yo) pretérito indicativo
Multiple Entries:
asir
así
asir ( conjugate asir) verbo transitivo (liter) to seize, grasp;
así a algn de or por algo:◊ la asió de un brazo he seized o grasped her arm
asirse verbo pronominal (liter) asíse de or a algo: se asió a la cuerda she grabbed (hold of) o seized the rope;
caminaban asidos de la mano they walked hand in hand
así 1 adjetivo invariable
like that;
no seas así don't be like that;
con gente así yo no me meto I don't mix with people like that;
yo soy así that's the way I am;
así es la vida (fr hecha) that's life;
es un tanto así de hojas it's about that many pages;
esperamos horas ¿no es así? we waited for hours, didn't we?;
tanto es así que … so much so that …
así 2 adverbio
1 ( de este modo) like this;
( de ese modo) like that;◊ ¿por qué me tratas así? why are you treating me like this?;
no le hables así don't talk to him like that;
¡así cualquiera! that's cheating! (colloq &
hum);
no te pongas así don't get so worked up;
así me podré comprar lo que quiera that way I'll be able to buy whatever I want;
así es that's right;
¿está bien así o quieres más? is that enough, or do you want some more?;
y así sucesivamente and so on
2◊ ¡así de fácil! it's as easy as that;
así de alto/grueso this high/thick
3 ( en locs)
así como así just like that;
¡así me gusta! (fr hecha) that's what I like to see!;
así nomás (AmL) just like that;
así pues so;
así que ( por lo tanto) so;
así y todo even so;
por así decirlo so to speak
asir verbo transitivo to grasp, seize
así
I adverbio
1 (de este modo) like this o that, this way: hazlo así, do it this way
es así de grande/alto, it is this big/tall
buscábamos algo así, we were looking for something like this o that
usted es bombero, ¿no es así?, you are a fireman, aren't you?
así así, so-so 2 estaremos de vuelta a las diez o así, we'll come back around ten o'clock
la casa tiene quince años o así, the house is fifteen years old or so
II conj así pasa lo que pasa, (por eso) that's why those things happen
así tenga que..., (aunque) even if I have to...
III excl (¡ojalá!) ¡así te rompas la crisma!, I hope you break your neck!
♦ Locuciones: así como, just as: así como Juan me parece adorable, no soporto a su hermana, just as I think Juan is adorable, I can't stand his sister
así pues, so
así que..., so...
' así' also found in these entries:
Spanish:
algo
- atizar
- aturullarse
- aun
- botepronto
- consentir
- de
- decir
- derecha
- derecho
- desahogarse
- desalmada
- desalmado
- destrozar
- disponer
- empujar
- escarmentar
- estar
- excitarse
- generalizar
- hilaridad
- impertinencia
- misma
- mismo
- necesaria
- necesario
- niñería
- no
- ojo
- panza
- pequeña
- pequeño
- por
- primera
- primero
- rezar
- resistir
- sic
- sucesivamente
- ver
- agradecer
- alguno
- atención
- autorizar
- avergonzar
- bien
- como
- conforme
- continuar
- cosa
English:
after
- as
- bull
- change over
- even
- forecast
- forth
- if
- inclined
- keep up
- lie down
- life
- like
- lot
- manner
- name
- offhand
- on
- outrank
- phrase
- rig
- same
- seem
- so
- so-so
- sort
- speak
- still
- such
- that
- then
- this
- thus
- way
- will
- bargain
- bring
- case
- do
- easy
- find
- get
- go
- instead
- kind
- pain
- stick
- take
- there
- want
* * *♦ adv[de este modo] this way, like this; [de ese modo] that way, like that;ellos lo hicieron así they did it this way;así es la vida that's life;yo soy así that's just the way I am;¿así me agradeces todo lo que he hecho por ti? is this how you thank me for everything I've done for you?;así no vamos a ninguna parte we're not getting anywhere like this o this way;¿eso le dijo? – así, como te lo cuento did she really say that to him? – (yes) indeed, those were her very words;así así [no muy bien] so-so;¿cómo te ha ido el examen? – así así how did the exam go? – so-so;algo así [algo parecido] something like that;tiene seis años o algo así she is six years old or something like that;algo así como [algo igual a] something like;el apartamento les ha costado algo así como 20 millones the Br flat o US apartment cost them something like 20 million;así como [también] as well as;[tal como] just as;las inundaciones, así como la sequía, son catástrofes naturales both floods and droughts are natural disasters;así como para los idiomas no vale, para las relaciones públicas nadie la supera whilst she may be no good at languages, there is no one better at public relations;así como así [como si nada] as if it were nothing;[irreflexivamente] lightly; [de cualquier manera] any old how;¡no puedes marcharte así como así! you can't leave just like that!;así cualquiera gana anyone could win that way o like that;subimos hasta la cumbre en teleférico – ¡así cualquiera! we reached the summit by cable car – anyone could do that!;así de… so…;no seas así de celoso don't be so jealous;era así de largo it was this/that long;es así de fácil it's as easy as that;no hace nada de ejercicio – así de gordo está he doesn't do any exercise – it's no wonder he's so fat;Irónicome ha costado muy barato – así de bueno será it was very cheap – don't expect it to be any good, then;así es/fue como… that is/was how…;así es [para asentir] that is correct, yes;¡así me gusta! that's what I like (to see)!;¡así me gusta, sigue trabajando duro! excellent, keep up the hard work!, that's what I like to see, keep up the hard work!;Famasí o asá either way, one way or the other;el abrigo le quedaba pequeño, así es que se compró otro the coat was too small for her, so she bought another one;así sea so be it;Espasí y todo even so;se ha estado medicando mucho tiempo y, así y todo, no se encuentra bien he's been taking medication for some time and even so he's no better;aun así even so;o así [más o menos] or so, or something like that;y así thus, and so;y así sucesivamente and so on, and so forth;y así todos los días and the same thing happens day after day♦ conj1. [aunque] even if;te encontraré así tenga que recorrer todas las calles de la ciudad I'll find you even if I have to look in every street in the city2. Am [aun si] even if;no nos lo dirá, así le paguemos he won't tell us, even if we pay him♦ adj inv[como éste] like this; [como ése] like that;no seas así don't be like that;con un coche así no se puede ir muy lejos you can't go very far with a car like this one;una situación así es muy peligrosa such a situation is very dangerous♦ interjI hope…;¡así no vuelva nunca! I hope he never comes back!;¡así te parta un rayo! drop dead!♦ así pues loc conjso, therefore;no firmaron el tratado, así pues la guerra era inevitable they didn't sign the treaty, so war became inevitable♦ así que loc conj[de modo que] so;la película empieza dentro de media hora, así que no te entretengas the movie o Br film starts in half an hour, so don't be long;¿así que te vas a presentar candidato? so you're going to stand as a candidate, are you?♦ así que loc adv[tan pronto como] as soon as;así que tengamos los resultados del análisis, le citaremos para la visita as soon as we have the results of the test we'll make an appointment for you* * *I advasí de grande this big;así o asá this way or that (way)una cosa así a thing like that, something like that;soy así (yo) that’s how I am;una casa así a house like that;así es that’s right;así no más S.Am. just like that;así como así just like that;así así so-soII conj:así y todo even so;así pues so;así que so;así (es) que so that’s how, so that’s why;¿así que no vienes? so you’re not coming?;tanto es así, que … and (as a result) …;… tanto es así, que varias estaciones han cerrado … and (as a result) a number of stations are closed* * *así adv1) : like this, like that2) : so, thusasí sea: so be it3)así de : so, about souna caja así de grande: a box about so big4)así que : so, therefore5)así como : as well as6)así así : so-so, fairasí adj: such, such aun talento así es inestimable: a talent like that is pricelessasí conjaunque: even if, even thoughno irá, así le paguen: he won't go, even if they pay him* * *así adv1. (de esta manera) like this / this way2. (de esa manera) like that / that wayasí, así so soasí de... this...¡así que te vas! so you're going, are you? -
9 strategy
n мен. стратегія; політика; поведінка; спосіб дії; a стратегічнийплан і передбачений спосіб дії для виконання і забезпечення цілей компанії чи інших організацій═════════■═════════admissible strategy припустима стратегія; advertising strategy стратегія реклами • рекламна стратегія; available • доступна стратегія; bargaining strategy стратегія торгів • стратегія проведення торгів • стратегія переговорів; best strategy найкраща стратегія; bidding strategy стратегія торгів; brand extension strategy стратегія розширення марки; broad strategyies загальні стратегічні напрями; business strategy стратегія ділової активності; campaign strategy стратегія кампанії • стратегія рекламної кампанії; cautious strategy обережна стратегія; communication strategy стратегія комунікації; competitive strategy конкурентоспроможна стратегія • стратегія підходу до конкурентів; competitive marketing strategy маркетингова стратегія • підхід до конкурентів; composite strategy складова стратегія; copy strategy текстова стратегія • загальний підхід до тексту; core strategy основоположна стратегія • основна стратегія; corporate strategy стратегічний напрям фірми • загальнофірмова стратегія; corporate identity strategy стратегія фірмового стилю; creative strategy творча стратегія; development strategy стратегія розвитку; discount strategy стратегія зниження цін; distribution strategy стратегія розповсюдження товару; dominant strategy домінуюча стратегія; duplicated strategy дубльована стратегія; effective strategy ефективна стратегія; empirical strategy емпірична стратегія; entry strategy стратегія входу; equilibrium strategy стратегія рівноваги; essential strategy суттєва стратегія; expansion strategy стратегія розширення; experience-curve pricing strategy стратегія ціноутворення на основі кривої досвідченості; feedback strategy стратегія зі зворотним зв'язком; flexible strategy гнучка стратегія; follow-up strategy стратегія наступної роботи • додаткова стратегія • послідовна стратегія; forecasting strategy стратегія прогнозування; forward strategy наступальна стратегія; general strategy загальна стратегія; geographic pricing strategy стратегія ціноутворення за географічним принципом; good-value strategy стратегія якості; grim-trigger strategy стратегія «спускового гачка» • стратегія взаємодії компаній в умовах олігополії; growth strategy стратегія зростання; hard-line strategy жорстка стратегія; inadmissible strategy неприпустима стратегія; independent strategy незалежна стратегія; initial strategy початкова стратегія; interaction strategy стратегія взаємодії; interest-rate strategy стратегія відсоткової ставки; intervention strategy стратегія втручання; joint strategy спільна стратегія; linear strategy лінійна стратегія • математично обчислена стратегія; long-term strategy довгострокова стратегія • перспективна стратегія; management strategy стратегія менеджменту • стратегія управління виробництвом; market strategy ринкова стратегія; market coverage strategy стратегія охоплення ринку; market entry strategy стратегія входу на ринок; market expanding strategy стратегія розширення ринку; marketing strategy стратегія маркетингу • маркетингова стратегія; marketing mix strategy стратегія формування маркетингового комплексу; maximin strategy максимінна стратегія; media strategy стратегія вибору засобів реклами; message strategy стратегія звернення; milking strategy стратегія «видоювання» ринку; minimax strategy мінімаксна стратегія; mixed strategy змішана стратегія; monopoly strategy монополістична стратегія; multi-brand strategy багатомарочна стратегія; multistage strategy багатоступенева стратегія; nonoverlapping strategyies стратегії, які не перетинаються; optimal strategy оптимальна стратегія; ordering strategy порядок подання замовлень; overall sales strategy загальна стратегія збуту; penetration strategy стратегія проникнення; permissible strategy допустима стратегія; price strategy стратегія ціноутворення; pricing strategy стратегія ціноутворення; product strategy товарна політика • стратегія товару; production strategy стратегія виробництва; product-line strategy стратегія товарного асортименту; profit-taking strategy стратегія отримання максимально можливого прибутку; promotion strategy стратегія стимулювання • стратегія просування товару; public relations strategy стратегія громадських зв'язків; pull strategy; pure strategy чиста стратегія; push strategy; reach strategy стратегія охоплення; randomizing strategy випадкова стратегія • стратегія за правилами теорії вірогідності; replacement strategy стратегія поповнення запасів • порядок заміни устаткування; replenishment strategy стратегія поповнення запасів; rip-off strategy стратегія пограбування; sales strategy торговельна стратегія • збутова стратегія; sales-force strategy стратегія роботи торговельного апарату; scheduling strategy стратегія календарного планування • стратегія оперативного управління виробництвом; search strategy стратегія пошуку; segmentation strategy стратегія сегментації ринку • підхід до сегментації ринку; selling strategy торговельна стратегія; social change strategy стратегія суспільних змін; spending strategy стратегія витрат; stationary strategy статична стратегія; strict strategy чиста стратегія; team strategy колективний стратегічний підхід • гуртовий стратегічний підхід; technological strategy технологічна стратегія; thrifty strategy економічна стратегія; tit-for-tat strategy стратегія повторення ходів супротивника • стратегія «око за око»; upgrading strategy стратегія підняття рівня • стратегія підняття якісного рівня; winning strategy переможна стратегія═════════□═════════dominant strategy equilibrium рівновага домінуючої стратегії; strategy formulation формулювання стратегії; strategy of overcharging стратегія завищення цін; to carry out a strategy виконувати/виконати стратегію; to develop a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію; to draw up strategy оформляти/оформити стратегію; to follow a strategy дотримуватися/дотриматися стратегії; to plan a strategy планувати/запланувати стратегію; to play a strategy застосовувати/застосувати стратегію; to pursue a strategy дотримуватися/дотриматися стратегії; to work out a strategy розробляти/розробити стратегію • розвивати/розвинути стратегію* * *стратегія ( відносно галузі або країни); основні напрями діяльності -
10 four Ps
four Ps S&M vier Elemente des Marketing-Mix (Produkt, Preis, Werbung, Kommunikation; product, price, promotion, Public Relations) -
11 comercial
adj.1 commercial.relaciones comerciales trade relations2 store.f. & m.sales rep (vendedor, representante).m.commercial, ad, advertisement, advert.* * *► adjetivo1 (del comercio) commercial2 (de tiendas) shopping\banco comercial commercial banktratado comercial commercial treaty* * *adj.* * *1. ADJ1) (=de tiendas) [área, recinto] shopping antes de s2) (=financiero) [carta, operación] business antes de s ; [balanza, déficit, guerra, embargo] trade antes de s ; [intercambio, estrategia] commercialel interés comercial de la empresa — the commercial o trading interests of the company
agente 1., local 2., 1)su novela alcanzó un gran éxito comercial — his novel was very successful commercially, his novel achieved great commercial success
3) [aviación, avión, piloto] civil4) [cine, teatro, literatura] commercial2.SMF (=vendedor) salesperson* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex. It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.Ex. Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex. It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex. The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex. Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex. The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex. I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex. It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex. Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex. In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex. Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex. However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex. Librarians generally adopt the common strategy of simply using readily available sources of information.Ex. Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex. Information producers and sellers are profit-orientated.Ex. Central to this is the belief that information is a marketable commodity.Ex. A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex. A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex. There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex. The market oriented economy is changing the role of information and business information services.Ex. The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex. Software vendors provide manuals for the ' out of the box' programs they sell.Ex. Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.----* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront] .* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *Ia) <zona/operación/carta> business (before n)nuestra división comercial — our sales o marketing department; galería, centro
b) <película/arte> commercialII1) (AmL) commercial, advert (BrE)2) (CS) (Educ) business schoolIII* * *= commercial, commercially available, entrepreneurial, fee-based, marketing, priceable, for-profit, consumer-like, business-like, business-related, market-orientated [market orientated], profit-making, profit-related, readily available, trade-oriented, profit-orientated, marketable, business, off-the-shelf, commercially operated, market-oriented [market oriented], profit-oriented, out of the box, profit-generating.Ex: It is these features which have led co-operative members to select these systems rather than those of the commercial software vendor.
Ex: Computerized information-retrieval systems are also very prominent in commercially available online search systems and applications.Ex: It was noteworthy that nearly all SLIS were maintaining their IT materials as much, if not more, from earnings from entrepreneurial activity than out of institutional allocation.Ex: The imposition of fee-based services may radically curtail the breadth of resources available to library users where historically information has been offered freely.Ex: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex: Neither are the latter group, in the course of their professional activities, likely to feel that the treatment of information as a priceable commodity compromises a principle fundamental to their professional ethic.Ex: The friction in this industry between private, for-profit services and not-for-profit learned societies or government bodies is deep-seated.Ex: I tried to say at the very outset of my remarks that there probably has not been sufficient consumer-like and assertive leverage exerted upon our chief suppliers.Ex: It was generally felt that US libraries are organised on more business-like lines than those in the Netherlands.Ex: Twinning of libraries in different countries can bring benefits in terms of joint projects, student exchanges, and other buisness-related affairs.Ex: In the middle range of authorship there is, then, quite a wide band of writing stretching from the scholarly to the market-orientated = En el nivel medio de autoría existe, pues, a una gran gama de producciones escritas que van desde lo científico a lo comercial.Ex: Many types of budgets are not really applicable to libraries, since libraries are not primarily profit-making institutions.Ex: However these distinctions are not always clear cut, the public sector may pursue profit-related goals and the private sector may adopt other goals besides profit (improving work environments, quality of life).Ex: Librarians generally adopt the common strategy of simply using readily available sources of information.Ex: Trade-oriented scholarly presses also predict more titles, smaller press runs and higher prices.Ex: Information producers and sellers are profit-orientated.Ex: Central to this is the belief that information is a marketable commodity.Ex: A major concern of the journal will be the business, economic, legal, societal and technological relationships between information technology and information resource management.Ex: A standard off-the-shelf version costs 450 and fully tailored systems usually fall into the range 1,250 -- 1,450.Ex: There are a number of microfilming centres in the country including two commercially operated microfilming services.Ex: The market oriented economy is changing the role of information and business information services.Ex: The author points out dangers inherent in the fact that on-line data bases are privately owned and profit-oriented.Ex: Software vendors provide manuals for the ' out of the box' programs they sell.Ex: Examples of determined efforts to erase the intellectual boundaries between the profit-generating models of business and the intellectual pursuits of the academic community are considered.* actividad comercial = commercial activity.* anuncio comercial = commercial.* aplicación comercial = commercial application, business application.* aplicaciones comerciales = commercial software.* argumento comercial = business case.* asequible en establecimiento comercial = over the counter.* aviación comercial = commercial aviation.* bajo comercial = commercial premise.* banco comercial = business bank.* barrera comercial = trade barrier.* carta comercial = business letter.* casa comercial = house.* caso comercial = business case.* catálogo comercial de compra por correo = mail order catalogue.* centro comercial = shopping centre, shopping precinct, mall of shops, plaza.* comercial 7 papel comercial = commercial paper.* compañía comercial = business firm.* correspondencia comercial = business correspondence.* déficit comercial = trade deficit.* déficit de la balanza comercial = trade deficit.* de gran éxito comercial = high selling.* demanda comercial = market demand, commercial demand.* de modo comercial = on a commercial basis.* de un gran éxito comercial = best selling [bestselling/best-selling], top-selling.* de uso comercial = commercially-owned.* director comercial = chief commercial officer.* directorio comercial = trade directory, traders' list, traders' catalogue.* directorio comercial por calles = street directory.* distrito comercial = business district.* diversificación comercial = business diversification.* edificio comercial = commercial building.* editor comercial = commercial publisher.* editorial comercial = publishing firm, publishing press.* emporio comercial = emporium [emporia, -pl.].* empresa comercial = business firm.* estafa comercial = business scam.* estrategia comercial = business plan, market strategy.* éxito comercial = commercial success, financial success.* firma comercial = commercial firm, firm, commercial enterprise, business firm.* galería comercial = shopping arcade, walking arcade.* horario comercial = business hours.* industria de las exposiciones comerciales = trade show industry.* inglés "comercial" = pidgin English.* licencia comercial = trading licence.* mantener relaciones comerciales = do + business.* marca comercial = brand name, servicemark, trade name.* mundo comercial, el = commercial world, the.* nación comercial = trading nation.* no comercial = non-profit making, non-commercial [noncommercial].* novedad comercial = industry update.* para uso comercial = commercially-owned.* parque comercial = business estate.* poco comercial = uncommercial.* polígono comercial = business estate.* presentación comercial = technical presentation.* producto comercial = retail product.* programa informático comercial = commercial application, commercial software.* programas comerciales = commercial software.* propuesta comercial = business proposition.* proyecto comercial = marketing project.* razonamiento comercial = business case.* relaciones comerciales = business dealings.* rentabilidad comercial = business profitability.* representante comercial = business traveller.* riesgo comercial = business risk.* secreto comercial = competitive information.* sector comercial, el = profit-oriented sector, the, profit sector, the, commercial sector, the, for-profit sector, the.* sector no comercial, el = not-for-profit sector, the, non-profit sector, the.* servicio comercial = commercial service.* sistema comercial = market system, commercial system.* situado en la calle comercial = shop-front [shopfront].* socio comercial = business associate.* software comercial = commercial software.* valor comercial = commercial paper.* vehículo comercial = commercial vehicle.* viajante comercial = business traveller.* visión comercial = business acumen.* vuelo comercial = commercial flight.* zona comercial = business district, shopping area, shopping district.* * *1 ‹distrito/operación› business ( before n)una importante firma comercial an important companyel desequilibrio comercial entre los dos países the trade imbalance between the two countriesun emporio comercial fenicio a Phoenician trading postalgunos critican su agresividad comercial some people criticize their aggressive approach to businessel déficit comercial the trade deficituna carta comercial a business letternuevas iniciativas comerciales new business initiativesnuestra división comercial our sales o marketing departmentel derribo de un avión comercial the shooting down of a civil aircraft2 ‹película/arte› commercial( AmL)commercial, advert ( BrE)orA(tienda): [ S ] Comercial Hernández Hernandez's StoresB (CS) ( Educ) business school* * *
comercial adjetivo
el déficit comercial the trade deficit;
See Also→ galería, centro
■ sustantivo masculino
b) (CS) (Educ) business school
comercial adjetivo commercial
' comercial' also found in these entries:
Spanish:
balanza
- centro
- depresión
- erotizar
- galería
- propaganda
- recibo
- Sres.
- feria
- gerente
- pasaje
- relación
- señalización
- señalizar
- zona
English:
accessible
- arcade
- brand name
- business
- commercial
- commercialize
- delay
- delegation
- head-hunt
- mall
- merchant bank
- moneymaker
- profit margin
- rep
- run across
- sales brochure
- sales promotion
- sales rep
- selling point
- shopping centre
- trade agreement
- trade deficit
- trade embargo
- trade gap
- trade route
- tradename
- trading partner
- trading results
- unbusinesslike
- break
- cash
- fair
- for
- mix
- opening
- plaza
- precinct
- representative
- shopping
- trade
- trading
* * *♦ adj1. [de empresas] commercial;[embargo, déficit, disputa] trade;relaciones comerciales trade relations;aviación comercial civil aviation;política comercial trade policy;gestión comercial business management2. [que se vende bien] commercial;una película muy comercial a very commercial film♦ nmf[vendedor, representante] sales rep♦ nmAm commercial, Br advert* * *el déficit comercial the trade deficitII m/f representative* * *comercial adj & nm: commercial♦ comercialmente adv* * *comercial1 adj commercial
См. также в других словарях:
Public Affairs Council — The Public Affairs Council (PAC) is an professional association for people who working in public administration and policy. Its mission is to advance the field of public affairs and provide resources to public affairs executives and managers to… … Wikipedia
international relations — a branch of political science dealing with the relations between nations. [1970 75] * * * Study of the relations of states with each other and with international organizations and certain subnational entities (e.g., bureaucracies and political… … Universalium
Marketing mix — Marketing Key concepts Product marketing · Pricing … Wikipedia
Promotional mix — Not to be confused with Marketing mix. There are seven main aspects of a promotional mix.[1] These are: Advertising Presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television,… … Wikipedia
promotional mix — An organization s total promotional effort, including personal selling, advertising, publicity, public relations, and sales promotion The promotional mix attempts to attain integrated marketing communications … Big dictionary of business and management
Israel–United States relations — have evolved from an initial United States policy of sympathy and support for the creation of a Jewish homeland in 1947 to an unusual partnership that links a small but militarily powerful Israel with the United States, with the U.S. superpower… … Wikipedia
Criticism of the Council on American-Islamic Relations — Though the Council on American Islamic Relations (CAIR) has received public recognition and endorsement by prominent public figures, including President George W. Bush and House Speaker Nancy Pelosi, high ranking members of CAIR have taken… … Wikipedia
Rich Mix Cultural Foundation — Rich Mix is a new cultural centre in the East End of London, located in Bethnal Green in the London Borough of Tower Hamlets. It is operated by the Rich Mix Cultural Foundation.The centre is described as 62,000 square feet of activity and… … Wikipedia
Graduate School of International Relations and Pacific Studies — Infobox University name = The Graduate School of International Relations and Pacific Studies University of California, San Diego mission = To shape the Pacific Century by training leaders, creating ideas, and supporting networks to build a… … Wikipedia
Foreign relations of the European Union — This article deals with relations between the European Union and third countries. For the workings of foreign policy, see Common Foreign and Security Policy. Although there has been a large degree of integration between European Union member… … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
